We all know that Apple prices it’s products at a premium. It’s not just because they have to but for what they a offer A seamless experience in all their devices with one Apple ID. Let’s find out what it has to offer.

  1. iPhone-iPad-Mac Integration: Here is where Apple flexes it’s muscles and shows it’s ease through integration prowess. For example you set a remainder in your iPhone, then start working in your Macbook, and when it’s due, the remainder you set in your iPhone just pops up in you Macbook (How cool is that?) provided both the devices are signed in with the same Apple ID. Not only that, your browsing data in safari, tabs, your contacts, and pictures in your iCloud is just available in your MacBook or Ipad for instance.
  2. iMessage: It is an application exclusive to Apple Devices with enables users to chat/send media (Like WhatsApp) via internet. iMessage does pop in your MacBook just when your receive a text. (It’s like your phone has been integrated with your MacBook).
  3. Apple Watch: Apple watch sold 22.5 million units in 2018 alone. Apple has played well here. Apple watch pairs only with an iPhone -_- This makes it clear that Apple wants it’s users to stick to Apple only system. Because if you’ve bought an Apple Watch then you are stuck with a iPhone. You cannot later shift to an Android Smartphone because your would just render your watch useless.

This goes for the Apple Home Pod too (Wireless smart speaker powered by Siri). So, once you’ve bought them it is literally impossible for you to leave the ECOSYSTEM you’ve been into.

4. Software Updates: Apple just marches miles ahead in this department. To put this into perspective, Apple iPad Mini 2 which was launched in 2013 still receives OS and security updates. You don’t feel left out unlike in Android where the software support stops in 2-3 years. (The extra price is somewhat justified here. Somewhat!)

To conclude, unlike Android, Apple has created a closed operating environment with increased integration amongst it’s products. Like MKBHD says it is a beautiful garden with really tall walls surrounding it, once you get in it’s hard to get out. So, if you use an iPhone and work in a Windows environment then you’ve not unlocked the full potential of Apple’s Operating Systems. I agree that getting into Apple’s ecosystem is a bit pricey but once you do you get enhanced security (Unlike Android, Apple doesn’t release their source code to app developers and thus it’s vulnerabilities cannot be easily found), a fully integrated environment and a bit of snob value (ofcourse!) 😉